Selecting success

Freek Vermeulen

Professor of Strategy and Entrepreneurship at London Business School

Does selecting less-difficult patients lead to long term success?

Managers usually understand the short-term consequences of their decisions fairly well but cannot foresee how they will pan out in the long term. Freek illustrated this point with a reference to his work on the UK In-Vitro Fertilisation (IVF) industry. UK clinics have to publish their success rate, causing some clinics to carefully select their patients to push up their success rates.


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