Prospering in a world of uncertainty

Nathan Furr

Assistant Professor of Strategy at INSEAD

Channelling ideas in order to overcome challenges and generate invaluable businesses.

Following on from identifying what enables creative ideas, Nathan looks at companies which are able to turn such ideas into new and valuable businesses. In an environment of uncertainty,  executives are being led to operate in a different way than what they are used to. The rise in the number of start-ups and the growth of new technologies adds another layer of uncertainty in them maintaining their market dominance.


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